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Marketing

A Taste for Fusion Marketing

Marketing
January 05, 2009 - I've always been a fan of fusion food. As consumers have changed and developed a better taste for marketing, have we fused disciplines to provide the best possible 'flavours' for brands to experience?...
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The Public Relations Fairytale

Marketing
December 31, 2008 - Public relations has long been the Cinderella of the marketing mix, working hard behind the scenes while her sisters steal the limelight. However, a fragmented media space and the internet have transformed PR into the new belle of the ball....
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Marketing Conversations With Content

Marketing
December 30, 2008 - The consumer as we once knew him/her is dead. The hard sell of consumerism just won't cut it. Tomorrow is all about content, conversation and engagement....
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Tell the Story Without the Spin

Marketing
December 29, 2008 - At its core, PR and marketing are the art of storytelling. If your story is compelling enough, other people will want to repeat it, endorse it and amplify it....
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Battle of the Brands

Revolution
December 24, 2008 - A proliferation of brands and an increasing number of distribution channels mean that TV broadcasters in the UK need to work harder than ever to attract viewers. With consumers now engaging with entertainment via the web and mobile phones, brands in this sector are under pressure to produce programmes that can work seamlessly across different platforms....
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What is It Planners Actually Do, Anyway?

Revolution
December 23, 2008 - Given that planners are intended to bring clarity and insight to the advertising process, it's ironic that few of us understand exactly what it is they do. ...
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The Online Advertising Creative Bar Has Been Raised

Revolution
December 22, 2008 - The digital advertising sector has thrown off the shackles of relentlessly irritating pop-ups to establish itself as a hotbed for creativity....
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Digital Advertising Carries Less Risk, Says Orange Official

Marketing
December 19, 2008 - Digital advertising carries "a lot less risk" than costly TV ads, according to Orange brand director Justin Billingsley. Speaking at the annual IAB Engage conference, Billingsley made the case for advertisers to transfer all their budgets to digital....
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Baileys Launches Christmas Lounge Site

Marketing
December 18, 2008 - Baileys is putting Pounds 4m behind its relationship marketing programme ahead of the key Christmas sales period. At the centre of the push is the launch of an online Baileys Lounge....
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Can Established Brands Work on Social Networking Sites?

Marketing
December 17, 2008 - The Marketing Society asked a number of marketing experts the following question: Can established brands work on social networking sites? Here are their answers....
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