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Motivation News - Consumer Promotion

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Consumer Promotion

Lynx Launches VIP Party Promotion behind Bullet

Promotions & Incentives
January 05, 2009 - Unilever deodorant brand Lynx has launched an online competition to attend a VIP party in order to promote it pocket-sized Bullet range....
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Renault Takes New Model to Malls

Promotions & Incentives
December 31, 2008 - Renault is launching a series of trivia quizzes in shopping centres as part of its through-the-line campaign to launch the latest Megane. The integrated campaign, created by Pulse, aims to encourage test drives and capture data....
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Britain's ITV Brings in BD Network for Promo Link-Ups

Promotions & Incentives
December 30, 2008 - UK-based ITV has appointed BD Network with a brief to create promotional opportunities around the channel's TV shows. Programmes to be involved will include Coronation Street, Saturday Night Takeaway, Dancing On Ice and Hell's Kitchen....
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England's FA Plans Promo on Merchandise for World Cup

Promotions & Incentives
December 29, 2008 - The Football Association (FA) is planning a series of on-pack promotions around England football team merchandise to drive awareness of the 2010 World Cup....
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UK Retailer Game to Rethink Strategy Amid Video Game Rise

Promotions & Incentives
December 24, 2008 - UK retailer Game is planning a revamp of its loyalty and in-store strategy as it seeks to take advantage of the rise in video game sales....
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Creating Branded Content for Absolute Radio

Promotions & Incentives
December 23, 2008 - As Absolute Radio's creative content director, it is Chris Goldson's responsibility to ensure the station's competition entries entertain its listeners. It is Goldson's role to create branded content for the radio station formerly known as Virgin Radio....
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Daily Express in Diet Guide Promotion

Promotions & Incentives
December 22, 2008 - The Daily Express is launching a healthy-living guide giveaway targeting diet-conscious women around the festive period....
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GlaxoSmithKline Brand Horlicks to Offer Free Magazines

Promotions & Incentives
December 19, 2008 - GlaxoSmithKline brand Horlicks has tied up with IPC magazines in a partnership campaign aiming to encourage people to drink the product earlier in the evening....
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Superdrug Launches Promo Around Teen Dance Film

Promotions & Incentives
December 18, 2008 - Superdrug has tied up with film distributor Optimum Releasing to launch a promotion around teen cosmetic brand Mini Bourjois. The promotion is aiming to drive awareness among teen shoppers for the upcoming DVD release of dance movie Make it Happen....
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Woolworths Collapse Prompts Voucher Scheme Failure

Promotions & Incentives
December 17, 2008 - B&Q and Comet stores in the UK have stopped accepting gift vouchers from its provider Kingfisher Gift Vouchers (KGV) following the collapse of fellow scheme member Woolworths....
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